Travis Scott's upcoming release is a bit of mystery when it comes to subject matter. In the rappers history, he never shy's away from diving deep into art direction for his album rollouts. In this rendition of the "Utopia" album direction, the emphasis was on digital futurism based on promotional teasers released by the artist. Expanding on this with  custom visuals with an emphasis on digital texturing and custom typographic treatments for the album and title tracks. All these pieces coming together to create an eerie, Twilight-Zone-inspired, futuristic tone throughout all of the touchpoints. A select yet vibrant color palette was chosen to set off these graphics and create a truly unique identity for the album. Ranging in social media, physical media, and promotional materials.

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