Seibel Training believes that we all deserve the chance to reach our best self. Empowering all forms of self and lanes of fitness, the branding for this small business had to be versatile and mindful of growth. A holistic, versatile approach was taken in every facet of the design so that it could be expanded on and cater to growing business needs, carrying that concept of personal growth throughout every element. The result is a strong branding structure that can easily be expounded on for years to come. Brand identity and social materials were created for this client in 2021.