Collectibles is a community for the fanatic. Previously "Cardbase", Ryan was brought into provide direction for a rebrand that applied to a wider audience as well as a larger subject matter. Narrowing in on the "archetypes" of collectors and allowing the user to self-select their demographic was a key idea in this rebrand direction in the move to "Collectibles.com", while it's often times taboo to pigeonhole, this user base and product is inherently niche-based, allowing for a unique and flexible storytelling opportunity. With an existing user base of 250,000 daily users - it was important to transition elements of the previous identity into the expanded rebrand. The new identity brings distinction and a sense of belonging to the community of users and the fandom's they belong to. This bold approach to visual language provides a breath of fresh air in the saturated market as well as a dynamic draw to its unique set of collectors.
The following is an unused branding pitch: product and branding concepts featured were designed by Ryan during his time as a freelance designer at Collectibles.com (2023).