Videoshops believes the Creator holds the key to their own destiny, they just need the door. The goal of the re-brand was to remove clutter, define a cohesive and applicable color system, and hone in on the messaging of video-based content creators becoming their own retailers. Many of the decisions were made to separate Videoshops from the increasing creator market, with bold treatments focused on the "face of the brand": the partner creators. Being a vessel for their unique stories allows for a diverse angle in the overcrowded market, in which consumers can form attachment to. Videoshops emphasizes empowering creators and the visual language was designed to do just that.
The following is a branding pitch accompanied by product design/UI created during my time as lead designer at Videoshops (formerly NOWwith).