Videoshops emphasizes empowering creators and their brands to the next-level. The goal of the rebrand was to: remove clutter from the narrative, define a cohesive and applicable color system, and most of all, hone in on the message of content creators becoming their own retailers". Many of the decisions were made to separate Videoshops from the increasing influencer-based market, with bold treatments focused on the "face of the brand": the partner creators. The branding was designed to be a vessel for their unique stories and allows for a bright, powerful tone to be set by Videoshops while remaining applicable and non-invasive to content and other brands.
The following is an unused branding pitch: all UI & product and branding concepts featured were designed by Ryan during his time as lead designer at Videoshops (formerly NOWwith). (2022-2023)

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